Was Lost But Now Am Found: My New BF the GPS

  

By: Norah Treptow

“How do you get home from here?”

Although I am not technologically in-the-dark per se, I do take my time before buying the latest gadgets…actually most people have the latest and greatest “new item” in their home for a good five years before I finally put the money and energy into the same purchase. I am not a fan of being part of the ‘weeding-out’ process when it comes to the quality of new gadgets on the market and I rather enjoy holding onto the majority of money I make. This leads me to a recent birthday present that I received from my family – a GPS (Garmin Street Pilot). 

Now, aside from the obvious underlying message, – that I may be directionally challenged or that I am often late, or both – I was thrilled! I had been secretly coveting one of these inventions after a recent snafu that caused me to drive an hour out of my way after taking a wrong turn in Boston. This is an incredible little toy which allows me not only to be hands-free while talking on the phone (the system integrates bluetooth technology), but also helps me to avoid traffic, plays my favorite mp3 music files, and helps to keep my eyes and attention on the road with cool voice commands and prompts.

I use my Garmin daily…often, I’m embarrassed to admit, to get to places of which I have no problem getting to; like to Chitika or even home. But no longer do I drive my standard route; I’m finding all sorts of clever and interesting ways to get to my daily destinations, all with an estimated arrival time. I travel roads I would have never had a reason to venture down before with ease. No more racing pulse when I see detour signs or when I inevitably miss my exit.

I know enough not to rely on my new toy solely to get me from point A to B, especially in unchartered waters…but quite frankly I trust and enjoy it a lot more than I do the directions and travel advice of many of my friends as it doesn’t roll its eyes when I choose to ignore its advice or unintentionally miss an exit. Perhaps they will one day make a GPS on how to get around in my personal life as well. I’m admittedly still in the honeymoon phase of the world of GPS.

Are you still walking on air or do you feel a sense of GPS disenchantment? By: Norah Treptow, Strategic Media Buyer -Chitika Inc.

Mini-Series: Chitika | eMiniMalls

Continuing with our product suite Mini-Series from last week, wrapping up the series is our flagship ad unit:

eMiniMalls

What is it? An interactive, (mouse-over the tabs!) product-based ad unit that pays per click (CPC). It features a product description, a list of (up to) three “best deals” from which to purchase, and a search box where your visitors can search for millions of products without taking them away from your page. Go ahead and search for something to try it out 🙂

Any Special Features? Geo-targeting allows your eMiniMalls to display product listings, deals and promotions from merchants in a visitor’s country and in their currency. Use this geo-targeting preview tool to see this in action. See that link in the top right-hand corner of the eMiniMalls ad unit? That is your referral link; when someone clicks that link, signs up for Chitika, and starts using our service, you will receive a bonus 10% of their revenue for 15 months!

This unit will work great for you if you have a product-based website, your site has product reviews or if product-based ads compliment your content.

How do I get it? Current publishers: LOGIN and click the “Get Code” tab. New users: sign up here. All mini-series posts can be found in free eBook: Chitika’s Publisher Revenue Guide

Mini-Series: New Multiple Product Unit

Chitika Ad Unit Suite Mini-Series – post #7

Multiple Product Unit (MPU)

What is this? Similar to Chitika | eMiniMalls, the MPU is a Pay-Per-Click ad unit that displays ads for various products. The big difference is that this unit shows multiple products instead of just one.

How does this differ from the original version of MPU? This new MPU has a cleaner, more streamlined look and feel.

This unit will work great for you if you have a product-based website or your site has product reviews.

How do I get it? Current publishers: LOGIN and click the “Get Code” tab. Not yet a Chitika user? Sign up here.

All mini-series posts can be found in free eBook: Chitika’s Publisher Revenue Guide

Mini-Series: New Chitika | WhiteSpaceAd

Chitika Ad Unit Suite Mini-Series – post #6

Chitika | WhiteSpaceAd

What is it? No fancy naming here, the WhiteSpaceAd is exactly what it sounds like, an ad that maximizes already unused white space on your page WHEN your US visitors are viewing your site on a high resolution monitor.

What does it look like? For all you visual folks out there, here are some screen shots. Or directly preview it on your website- Quick-Preview it here.

How do I get it?  LOGIN, click the “Get Code” tab.

Not yet a publisher? Sign up in minutes! All mini-series posts can be found in free eBook: Chitika’s Publisher Revenue Guide

Mini-Series: Chitika for Parked Domains

Chitika Ad Unit Suite Mini-Series – post #5

Chitika for Parked Domains

“I come in 6 other colors!”

What is it? A nicely designed shopping store created for parked domain pages. It features a variety of products, offers and promotions for your visitors while earning you revenue per click (PPC) on the product listings. 

Who should use this? Publishers who want to monetize their US traffic and earn revenue from their parked domain(s) using a sleek store that features thousands products and a “shop by brand” feature.

How do I get it? Chitika users: LOGIN and click the “Get Code” tab. Not yet a user? Sign up!

All mini-series posts can be found in free eBook: Chitika’s Publisher Revenue Guide

Mini-Series: Chitika | Linx

Chitika Ad Unit Suite Mini-Series – post #4

Linx

What is it? An in-text ad unit that automatically identifies key products/keywords on your page to hyperlink (double underline) to interactive paid (CPC-based) product listings.

Who should use this? If you are looking for a way to make incremental revenue with your US traffic. Linx takes up less space than other ad units (displays when your visitor mouses-over the underlined keyword).

How do I get it? Chitika users: LOGIN and click the “Get Code” tab. Not yet a user? Sign up! All mini-series posts can be found in free eBook: Chitika’s Publisher Revenue Guide

Mini-Series: Related Product Unit (RPU)

Chitika Ad Unit Suite Mini-Series – post #3Related Product Unit (RPU)  

What is it? The RPU is a non-intrusive, product-centric text link designed to be most effective at the end of a blog post or product review.

Who should use this? If your website or blog has product reviews or general product discussion. The RPU is designed to be placed at the end of these articles. Using the RPU with other Chitika ad units have been proven to increase user revenue.

Are there any special features? By modifying the CSS of the RPU, you can match it to the exact look and feel of your website. This makes it look less like an ad and brings value to your website providing helpful information & resources about the products you are selling or reviewing.

How do I get it? Chitika users: LOGIN and click the “Get Code” tab. Not yet a user? Sign up! All mini-series posts can be found in free eBook: Chitika’s Publisher Revenue Guide

Mini-Series: New ShopLinc 2.0

Chitika Ad Unit Suite Mini-Series – post #2

ShopLinc 2.0

*Store can have constant look and feel OR it can target a specific category 

What is it? An attractive store front you can easily create as a “shop” page for your blog or website. You can just as easily update this store to reflect holiday and seasonal shopping: Mother’s Day, Father’s Day/Graduation, Summer Vacation, Back to School, Labor Day Weekend BBQ, Halloween, Q4 Holiday Shopping, Valentine’s Day, etc.

Who should use this? Publishers who are looking to increase their revenue with a relevant, CPC shopping page for their blog or website.

Is the original ShopLinc still available? Yes, the original ShopLinc store design is still available, however we encourage new and current ShopLinc users to test the new and improved benefits of ShopLinc 2.0.

How do I get it? Chitika users: LOGIN and click the “Get Code” tab. Not yet a user? Sign up! All mini-series posts can be found in free eBook: Chitika’s Publisher Revenue Guide

Mini Series: New Ad Unit!

This week on The Chitika Blog we are posting a mini series about the Chitika Ad Unit Suite that includes over 70+ revenue earning ad units! The mini series starts off today with our newest ad unit:

Chitika | Premium

What is this? A smart, personalized targeting ad solution that provides premium content & is designed be your highest performing ad unit.

Who should use this? Chitika | Premium ads are a great fit for ANY website – including finance, travel, sports, etc. If you get a lot of U.S. traffic, then Chitika | Premium ads are a perfect match for you.

How it works: For 5 years Chitika has been perfecting targeting in our product based ad units. Now we are expanding your revenue opportunities beyond products. Chitika | Premium ads will only show to U.S. traffic, and since they are behaviorally targeted, they will only display to SOME U.S. users.

I come in different sizes. 

How do I get it? Chitika users: LOGIN, click your “Get Code” tab. Not yet a user? Sign up!

All mini-series posts can be found in free eBook: Chitika’s Publisher Revenue Guide

For bloggers average to elite – Interview

Blog Business Summit put together a nice interview with Jeff Sable (Chitika) and Gail Bjork, Digicamhelp.com to find out how well Chitika ads work. It can be very helpful for bloggers of any stage, you can read some of the Q&A below or the whole interview here.

 

Blog Business Summit & Jeff Sable of Chitika Sales:

BBS: A lot of your ad related services seem to focus on images rather than text. Online ads used to be image banners. Then they became, almost ubiquitously, text link ads. Do you think we’re swinging back to image-based ads again?



Jeff: The great things is, one type of ad will never be the only ad that’s “in”. There will always be need for image-based ads, text based and banner. Chitika supports all of these types of ads and more so that different publishers can benefit accordingly… Keep Reading!

 

Blog Business Summit and Gail Bjork of DigiCamHelp.com:

BBS: It looks like you’re running both Google ads and Chitika on your site. Do you find that one system gives you significantly better returns than another?

Gail: Both Chitika and Google AdSense do well at digicamhelp.com. The overall returns between the two run often neck and neck. Currently, I have more AdSense ads running however I will be adding more Chitika ads, particularly Chitika’s Premium Related Product Units since they consistently generate the highest returns.

BBS: Chitika ads work differently than traditional CPC ads like Google. Do you find that you have to place them differently than Google ads to get good results? If you do, what do you think makes that difference?

Gail: Finding eMiniMalls was a godsend for me. They are unique and attractive interactive Display Ads that I can customize with keywords so each ad matches page content. It’s never wise to put all your eggs in one basket. Thankfully, Chitika gives me the option to select my own keywords, rather than be fed ads based on content. By doing this, I can run both Chitika and Google ads on the same page without violating any terms of service. I’ve actually found that Chitka ads give good results where ever they are placed. Most of the eMiniMalls are placed above the fold; the RPUs are placed at the end of articles. Read Entire Interview.