Internet Privacy Forum Highlights Chitika’s Responsible Data Collection in Case Study

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Do you value your privacy? Of course you do – and so we! Which is why we were honored to have our privacy practices dissected and commended in a case study by the website All About Do Not Track. Do you value your privacy? Of course you do – and so we! Which is why…

Chitika’s Big Data Open House Brings Data-Driven Minds Together

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What do you get when you bring together students, professors, Chitika employees, and other data-focused professionals around the Greater Boston area? Add in some free food, an open bar and plenty of opportunities to learn about data-driven engineering, and you have the Chitika Big Data Open House! What do you get when you bring together…

A Heap of Holiday Cheer: Chitika Raises $1,000 for Toy Donation to Local Charity

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As much as we love holiday gatherings and treats around the office, the spirit of giving is what we love most about this time of year at Chitika.  As much as we love holiday gatherings and treats around the office, the spirit of giving is what we love most about this time of year at…

Chitika named a Top Place to Work and Great Place for Perks by Worcester Business Journal

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Two recent articles by the Worcester Business Journal have revealed Chitika as both a Top Place to Work in the MetroWest for 2013, as well as one of a few prominent local technology companies leading the way in employment perks. And what can we say? Unwinding midday with a game of ping pong or darts…

Chitika Case Study: One Publisher’s Experience Using New Display Ad Units*

When we announced the release of our new display ad unit option last month, we anticipated the ads resulting in overall better optimization and targeting for our network of over 300,000 publishers. One Chitika publisher in particular, Stanzapub, benefitted greatly from using display ads in tandem with text. Here is his story. SummaryWhen we announced…

Chitika Announces New Targeted Display Ad Option

At Chitika, we’ve always been proponents of choice and optimization. So when we began rolling out our new programmatically driven display ad option in mid-October, we knew our publishers and their visitors would benefit from the increased choice of ad unit type.  At Chitika, we’ve always been proponents of choice and optimization. So when we…

Chitika Insights Helps Magazine Publishers Understand the Tablet Usage Environment

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The first issue of Tablet Publishing magazine is utilizing Chitika Insights data and expertise to educate its audience of magazine and print media publishers about the current tablet usage environment in North America. A rigorous commitment to data analysis has allowed Chitika to help publishers best monetize their websites since the company’s inception in 2003.…

Apple CEO Tim Cook References Chitika Data During iPad Announcement

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The latest Apple product event marked the third time in the past year the Cupertino company has referenced Chitika Insights statistics in a public facing announcement. Chitika Insights has long been one of the most trusted sources of data regarding Web usage within the tablet marketplace. The latest Apple product event marked the third time…

Chitika Goes “All In” on Programmatic Buying with OpenX Partnership

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Chitika has invested heavily in the development of our programmatic buying technology and reach over the past several years, and our real-time bidding division now has the ability to act upon more than 150,000 requests per second. This allows advertisers to leverage Chitika’s first party network of over 300,000 publishers to extend their search strategy…

Chitika Innovation Day: 24 Hours of Arcades, Algorithms, and Automation

We recently held our first Chitika Innovation Day – 24 hours dedicated to innovating, problem solving, product improvements and cross-functional team fun. Teams were formed, ideas were shared, and plans were put in place to execute on projects that would make an impact on Chitika technologies, along with innovative ideas that would make an impact…