Using Chitika & Google – Free eBook of Expert Tips!

Did you catch our Expert Mini-Series last week here on The Chitika Blog? Five expert publishers put together their favorite Chitika & Google Adsense ad implementations that you can now read right from our free eBook: “5 Expert Tips For using Chitika & Google AdsenseCheck it out for more information and to promote the eBook on your website or blog. 

A BIG THANKS TO ALL 5 EXPERTS!

Tomaz Mencinger of FreedomIdeas

Tim Flight of GPSReview

Rich Owings of GPSTracklog

Enrique Flouret of The Photoshop Roadmap

Jay Brewer of BlogPire Productions

Getting personal with your Chitika | RPU

  

By: Karla Escolas

“What ad unit is most successful for you?”

The Chitika | RPU (Related Product Unit), has proven to be one of the most profitable ad units among our publishers. Users like Luigi, owner of I4U.com have seen an overall ad revenue increase after using the RPU & JErm of the TechFresh.network actually doubled his revenue over night!

What makes the RPU so great? By customizing the css you can make the RPU match the exact look and feel of your website. This makes it look less like an ad and brings value to your website providing helpful information & resources about the products you are selling or reviewing.

Here are 3 RPU units customized to match 3 different websites.

All three of these RPU units were customized to cater to the design of the website they’re on. The success our publishers get with the RPU has alot to do with their ability to change the look of it because not every style will look good on every website. Customize your RPU:  More about RPU/Publisher Requirements

Using Chitika RPU & Adsense -TIP #5 of 5

We love Chitika and we love Google Adsense. Both are very different programs – each with strengths and weaknesses in delivering the items your blog visitors are researching when they visit. One of the things we love about Chitika is the diversity in the offerings of products and product related ad pods, and one of the things we love about Google Adsense is the ongoing diversity in the advertisers they provide. The thing we’ve learned over the past year is how they can work side by side – Chitika mixing up the product mix, and Google Adsense providing a sampling of unique advertisers.

RPU and Google work hand and hand by answering: 1. Why am I here? Am I looking for more products or product info? 2. Am I looking for more places to buy? What’s there? What’s out there for me in my search? What other sites meet my need. 

Since we expect Google to provide the best match in search and search related traffic related to business sites offering products for sale – we expect Chitika to find the best products – or product research. That’s why the Related Product Units (RPU) go hand and hand with our related entries, and Google Adsense matching advertisers to that entry. We tend to think of both units as complimentary and targeted at a different need. So as our users scroll – they initially get RPU units to look at (which are more like related entries or the products we feature) and then places to find (more like related advertisers from Google). Whatever meets their need – we give them a place to go. Thanks to both Chitika and Google for providing such a mix of ads to feature on our sites.

Tip By: Jay Brewer, Founder BlogPire Productions 

That completes the Chitika & Google -Mini Expert Series! A BIG thanks to all 5 publishers who took the time to show their favorite Chitika & Adsense ad implementations. All 5 tips will be compiled into a free eBook free for everyone. It will be available next week!

Optimizing ad placement for maximum combined revenue -TIP #4 of 5

The Photoshop Roadmap is a free resource site with links to downloads and tutorials. I use Adsense and the Chitika RPU (Related Product Unit) text ads solutions, and they perform extremely well for my visitors who are more attracted to text links than to product specific banners. Since both solutions perform well at my site, the main problem I was facing was how to distribute the ad units from both networks to maximize the combined earnings instead of one “stealing” clicks from the other by placing them side-by-side. It is no secret that the first ads in an Adsense block are the highest-paying ads. So, each additional ad block you place on your site will show lower paying ads than the one located right before it on your page. The Chitika RPU pays the same per click no matter where you place them, and you can set your own keywords and design to match the content and look of your page. So, high CPC and CTR are, in some way, guaranteed. You only have to find the best place to capture the attention of the visitor.

To decide the best ad layout for both networks, I worked under the following premises:

1. Visitors’ attention is more dispersed at the beginning of the page (higher acceptance of loosely related topics) and becomes more focused as they start reading the content (eager for information closely related to what they are reading).

2. Adsense offers a broad range of different topics related to the content of the page.

3. Chitika’s RPU shows ads that are closely related to the content of the page with the proper use of user defined keywords.

4. Adsense places the highest paying ads first. Additional blocks show lower-paying ads.

5. Chitika’s RPUs pay the same amount per click, no matter where on the page you place them.

6. Chitika’s RPUs outperformed Adsense in CTR and earnings at the end of an article.

After considering all these premises, it was very clear to me that I should place two Adsense 336×280 blocks at the top and a RPU at the end of the article. The ads at the top are there to capture the clicks of those visitors that wander through the site just “looking around”. Those who are really interested in the article probably won’t click on those ads; they are more interested in the content of the page. After reading it, their minds are still focused and are likely to click on a link that is closely related to the same topic they’ve just read about.

Since I had already placed two Adsense blocks at the beginning of the article, placing a third block at this point would result in lower paying clicks Instead, I set up an RPU with related keywords and a custom CSS to mimic my site’s design. To maximize my earnings even more, I used the alternate URL feature to show Adsense (and other networks) to countries not supported by RPUs.

Here’s a summary of my experience trying to maximize my earnings combining the best of both networks:

1.Place Adsense ads at the top, showing the highest paying ads, right before my content to capture the attention of those who are browsing the site.

2.Place the Chitika RPU at the end of the article, to offer related content to the article the visitors have just read.

3.Add Adsense and other networks using the alternate URL feature to show ads to countries not supported by Chitika’s RPU. It is a common (and erroneous) belief that Chitika’s ads perform well only in product reviews related sites. 90% of The Photoshop Roadmap is about free tutorials and downloads and despite of that, the Chitika RPU results have been outstanding for me so far. It is just a matter of knowing your audience and testing the best ad placement to get the best results.

Tip By: Enrique Flouret, The Photoshop Roadmap 

What do you think of this implementation? Got a Chitika/Adsense combo of your own? Comment with your own tip & it may be picked to be part of this series!

What size eMiniMalls unit are you?

  

By: Karla Escolas

“The 300×250 SPU is my pick!”

I decided it would be interesting to find out what size ad units were used most among our 16,000 publisher network. According to the chart below the 3 most popular eMiniMalls units are the: 468×180 MPU (Multi-Product Unit), 728×90 Leaderboard & 468×60 MPU. There are lots of formats to choose from between the Single-Product eMiniMalls unit and the MPU? Which ones are the most effective for you?

Testing for Perfection – Chitika & Adsense TIP #3 of 5

I post very detailed and lengthy reviews, with lots of resources and links. There are numerous places on these pages for Chitika and AdSense ads, and it took some time to work out the best sequence and placement.The best advice I can give is to test and test again. Each site is different. Your readers and your content are different than mine. Testing is the only way to be able to tell what works best. I tested multiple layouts and then totaled up all my Chitika and AdSense revenue per 1000 impressions to see which layout performed best. I ended up using one AdSense unit per page, two eMiniMalls (a 468×60 and a 468×180 MPU), and an RPU (Related Product Unit).

Generally speaking, the Chitika ads performed best towards the end of the reviews, while the AdSense ads performed better higher up. The image below shows one thing that really blew my mind. I’ve got a section where I have affiliate links under a header that says “Compare prices on the (insert model name) at these merchants.” I would have thought that the Chitika eMiniMall would have worked better right under it, but no, it performs best right above it! I never would have known without testing it.  

Tip By: Rich Owings, GPS Tracklog

What do you think of this implementation? Got a Chitika/Adsense combo of your own? Comment with your own tip & it may be picked to be part of this series!

Matching Placement and Context -TIP #2 of 5

When you think about optimizing the placement of advertisements on a site, most people will consider where an advertisement appears in relation to other page elements such as a header, navigation links, or within the body of the article. Not as many people consider the context or content of the advertisement. However what the advertisement says, and the way the information is presented can be as important to click-ability as the placement itself. Ideally you need to match good placement, with good ad content. Thankfully the Chitika advertisements allow for the necessary customization.

The idea is to consider what your reader has in mind, or what they are looking for, when their eyes strike each point on the page. Take these common advertising placements and think about what the user might expect to see in that location, and then which ad formats deliver the best content for that location.

Leaderboard – If you have a leaderboard at the top of your site and a reader’s eyes glance over that position, what are they expecting to see? Generally they have come to that page on your site seeking an answer to some sort of question. However at this point they know little about what this page is about. Here their mind is most open to a wide variety of ideas, so consider a Multi Product Unit that shows several different products they could be interested in. This is also a good place for a Google text ad where multiple ads are often displayed.

Sidebar – Sidebars can be tricky to optimize for. A user is either looking into a sidebar for their initial navigation as a menu, because they didn’t find exactly what they were looking for and want to search your site elsewhere, or because they just want to explore your site more. This can be a good place to highlight an ad unit that incorporates or highlights the search tab, offering users more opportunities to explore on their own. This can also be a great place to put a RPU (Related Product Unit) as it gives them options they might have been looking for. Likewise, the Google Link Units will typically work well here as they give lots of different options in a style that resembles site navigation.

Top of the Post – If the reader is starting to read the top of your article, chances are they think they will find what they are looking for in your article, but they have not yet answered the question they had which caused them to be on that page. They are still gathering information in hopes of finding their answer. Content is the key at this stage in the game, so units that highlight or default to the ‘Description’ tag are most likely to succeed. Likewise the Half Banner, Banner, and Button formats from AdSense often work well in these positions as you tend to get text ads in this format that offer good descriptions below the links.

Below the Post – If the reader has reached the bottom of your post, hopefully they have found the answers to their question in your spectacular content. Now that you have satisfied the reader you need to keep them hooked by providing plenty of “what’s next?” opportunities. This is a good time to encourage them to post a comment, or buy something! Many people are afraid to show people prices thinking the user will back away. However if they have read your post they might have found all of the information they need to make a buying decision. Now is the time to hook them by showing stores and prices where they can take action. The ad units which highlight multiple store offers such as the Blog Banner, Medium Rectangle, and Square often work best in these positions. On the G side, I like the Medium Rectangle and Large Rectangle units setup for image ads in this position. The advertiser is typically good about utilizing a “What’s Next” strategy to entice your users who just finished your article. When mixing Chitika and AdSense ads together, I tend to use AdSense ads more often at the top of the site since you don’t have as finite control over the specific product or service the ad is offering. The further down the page the visitor scans the more likely it is they are interested in the topic of that page, so you can target them with laser quality by using eMiniMalls closer to and below the article body. Optimization involves more than just placement; in addition to getting the ad in the right space, it also needs have the right content. Realize that visitors don’t see your page in just the dimensions of length and width– they also incorporate the element of time. Think about how the motives and objectives of your readers will change as they scan different pages of your site and match what they are looking for with advertisements of similar context.

Tip By: Tim Flight, GPS Review 

What do you think of this implementation? Got a Chitika/Adsense combo of your own? Comment with your own tip & it may be picked to be part of this series!

eMiniMalls update – your votes about the style changes

  

By: Karla Escolas

“Thanks for voting- YOU ROCK!”

Your thoughts are in; looks like the votes are 50/50 regarding the new rounded-edge style of the eMiniMalls unit. Half of you prefer the classic square edge and the other half like the new rounded style. When it comes to changing the style of an ad unit, your main concern seems to be whether or not it will mesh well with the layout of your page. If your page has “box-style” content, the square eMiniMalls unit would look best and vice-versa.  

So how do you cater to everyone? Simply give a choice of style – we will be working on this feature in the future for our publishers. What we are focusing on now is cleaning up the look of the current style to look better on your pages. This is also very important so that your Chitika eMiniMalls units will achieve even more exposure on your pages.

Want more exciting ad unit updates? Chitika | Linx gets a makeover!

Using Chitika MPU with Google Adsense -TIP #1 of 5

One of the most aesthetic Adsense and Chitika combos is the 468 Adsense link unit and 468 Chitika Multi-Product Unit. The main advantage of this combination is that it doesn’t look like an obtrusive ad that visitors might want to avoid. In fact, if you match the colors of Adlinks and eMiniMalls text and titles you’ll create an attractive ad the draws attention and gives a visitor more choices to find the right product. This combination is best used at the end of the article where the visitor has learned more about the product that you reviewed and can now either choose a specific product shown in the Multi-Product Unit or decide to research more through Adsense Adlink which points them in the right direction through the Adlink keyword. The Adsense ads don’t allow you to target specific products like Chitika eMiniMalls do, but I have found out that Adsense’s contextual targeting is very good and will often display the right keyword above the eMiniMalls ad. This will not only make the combo look like a single attractive advertisement, it will increase your click-through rate and also enrich your website’s appearance.

Here are 5 ways to make the best of this combo:

1. Ad Unit Colors: Match the colors of Chitika eMiniMalls and Adsense Adlinks with the colors of links and titles of your website.

2. Link Colors: Test whether blue links are effective on your site or not. Visitors are used to blue links but also overwhelmed with blue-linked ads everywhere on the web. I’ve found out that the blue color #000099 works well for my website.

3. Ad Unit Size: If you review a specific product, you might want to use a single 468×180 Blog Banner instead of 468×180 Multi-Product Blog Banner.

4. Location, Location, and Location: Place the combo at the end of the article and allow the visitor to make the choice after they have read your review. MPU units often get up to 5% CTR at the end of articles which is excellent.

5. Just Do It: Implementing this combo is easy. Just use Adsense code, Chitika MPU code and you’re done!

Tip By: Tomaz Mencinger, Financial Freedom Ideas 

What do you think of this implementation? Got a Chitika/Adsense combo of your own? Comment with your own tip & it may be picked to be part of this series!

eMiniMalls -round or square edged?

We are always making updates to our ad units for our publishers. So what style change may just be next in line for Chitika | eMiniMalls? It is not live yet but we have rounded out the edges of the eMiniMalls unit giving it a sleek new look. We believe this change may help eMiniMalls to be more effective on your blog/website to earn more revenue for you. 

The most important aspect going into changes to our ad units is a publisher opinion. So tell us what you think!

  I like the classic square style
  I prefer the new round style
  It does not matter to me