Dial ‘O’ for Optimizations

“Holiday” expert optimizations have definitely surpassed last years’ expectations! With over 700 discussions and over 84,ooo views in SPHERE Optimizations alone, it has been something we’ve enjoyed providing for our publishers almost an entire year now ๐Ÿ™‚

What We learned: Don’t restrict your project name with a seasonal description. (By using the name “holiday.”) Just to make it official, the new name is: The Chitika Open House. Typically when a publisher experiences trouble optimizing, a first move is to remove that ad unit altogether. Our goal was to help our publishers find ways to increase revenue and decrease trouble, rather than remove Chitika products. A win/win situation if you ask me! We’ve been able to get to know publishers from all over the world without putting together what would be, quite a large gathering ๐Ÿ™‚ Although that would be fun, we’re pretty sure this was an easier solution.

A STEP UP! One month ago, we opened up Chitika SPHERE to the world. Instead of only Chitika members being able to receive free expert help, we wanted anyone who ever wondered if Chitika products would work well on their blogs/websites, to find out in The Chitika Open House without signing up first! So a big thanks to all our publishers who took the time to chat with our experts this past year! This is the best time of year to improve your ad units with expert optimizations- SO ASK NOW!

Already taken advantage of our expert help? Rate your optimizations experience here!

-Karla Escolas Chitika CRM/Marketing

A few small steps for you, a giant leap for your revenue -By Tomaz

Publisher: Tomaz Mencinger , VacuumWizard.com

Want to know what motivated Tomaz of VacuumWizard.com to start optimizing his revenue? This guest blogger wants to share how he took his highest-paying ads and was able to increase his revenue just by making simple changes in placement. Was it really worth all the effort?

When I first created my Vacuum Cleaner Reviews site in July 2006, I planned on using Google Adsense and the Amazon affiliate program as my main monetization services. When the site started to receive more than 400 visitors per day, I realized that the Amazon program was not really effective. This was because with Amazon you are paid CPA (per sale) and I had thousands of clicks but only a few sales. I thought to myself, if only someone would pay per click… ๐Ÿ˜‰

And then I discovered Chitika eMiniMalls! My website was accepted to the program and I started experimenting with the ads immediately. Chitika outperformed Amazon by at least 5 times! They even came close to my Adsense earnings even though I had all the Chitika ads placed below the fold. This motivated me to painstakingly ๐Ÿ˜‰ replace all the Amazon affiliate links from more than 100 pages of content with Chitika eMiniMalls. The end result was worth the effort – Chitika ads make my site look better and the earnings have been growing with my traffic. I have been since then trying to optimize the ads and find other ways to increase the revenue with Chitika ads.

Why this worked for me… One of the ways to improve the CTR of Chitika (and Adsense) ads is to combine them in a way that complies with the Terms of Service of both programs. I have found 7 combinations of Chitika and Adsense ads that work really well. Another way I was able to increase the revenue of my ads was to track which brands of vacuum cleaners pay more per click. That’s quite easy to track with channels. I realized that some of the vacuum brands pay twice as much as the others. I then rearranged my navigation menu so that the higher paying brands were higher on the menu. You can read more about this in my blog post “How I Increased My Daily Adsense and Chitika Earnings by 20% in 10 Minutes”.

What’s Next… My plans are to continue growing VacuumWizard.com and plan similar types of websites that have product reviews and can be monetized with Chitika ads.

Perhaps one final tip for all webmasters looking to earn more money online – this is a long term project and it usually takes 9 to 12 months before you start seeing some traffic and revenue. Plan your website with Chitika ads in mind but first focus on creating lots of great content and getting traffic to your website. Once you have that, leave the rest to Chitika and you’ll be very happy to check the numbers in your account! 

-By Tomaz  

My websites: VacuumWizard.com FreedomIdeas.com

Blog: feeltennis.net

How can you be sure you are getting the best optimizations advice? Submit your site for expert review today. Members and non-members are welcome to Chitika SPHERE Optimizations.

Meet Tom.. What he wants publishers to know

Tom Goldman… no ordinary sales guy!  

What do you do for publishers at Chitika? Basically I help publishers generate revenue through Chitika’s suite of advertising units. The ultimate goal is to help my publishers monetize their site to its fullest.

What do you find is the most asked question or request? How much $ will I make? It is a good but tough question to answer, because so many factors go into it, like Alexa rank, impressions, SEO and SEM techniques, ad placement, etc. I am honest with all of my prospects and clients: we have some clients making 30 cents a day and some making $300. The eCPM can be as low as .05 and as high as $15.00. I therefore strive to work with my clients to continuously increase their average daily $ amount and eCPM as time goes on.

If you could mass-email all publishers current or potential what do you wish you could tell them? “Chitika specializes in placing interactive ads on over 15,000 bloggers’ Web sites โ€” is that something that may interest you?” ๐Ÿ™‚ I always let all of my prospects know that I’ve pre-qualified their site, and I know that they would be a good fit with Chitika, based on how similar sites are doing, and it is a good time to try Chitika as you gear up for the holiday shopping season. Therefore, Chitika offers a proven revenue stream, and we don’t even require any contract– if our ads don’t work for you, you can drop us like a hot potato.

What is the most helpful advice for a new and existing publisher that you have? For new, it is “don’t quit your day job”. For existing, it is “make sure to diversify your revenue stream– if you’re getting most of your income from Google, for example, and they change their terms of service on you, your revenue stream may take a big dive.”

as being a Sales Executive taught you anything? After 18 years of being a Sales Executive, I’ve learned to be honest, a good listener and ya gotta develop a thick skin, because you will be hearing people say to you, “please don’t contact me ever again…”

What concerns do you have? Global warming and the Red Sox ๐Ÿ™‚

Contact Tom for any questions and help with your site!

Chitika | Facebook API for eMiniMalls

With Chitika’s API, you will be able to easily integrate Chitika | eMiniMalls ad units within the pages of your application. Check out our press release for more information about how this will allow you to monetize the traffic to your Facebook application while earning pay-per-click advertising revenue!

“Once Facebook opened its API, it established an entirely new channel for creative developers seeking a wider audience,โ€ said Venkat Kolluri, chief executive officer at Chitika. โ€œAn obvious next step for us was to extend the success weโ€™ve had with our 15,000+ bloggers in the blogosphere onto Facebook. Now, developers on Facebook have an easy way to capitalize on their popularity and earn revenue from the traffic to their applications. Furthermore, advertisers will have an exciting new channel to engage highly qualified consumers online.โ€ 

How Do I Add eMiniMalls?

1. Open an account with Chitika using your Facebook application as your site URL.

2. Once you receive your approval email (with your user name and password), click the tab labeled “eMiniMalls on Facebook”

3. Select an ad unit size and your application type (either iFrame-based or FBML-based) and supply at least 1 keyword

4. copy and paste your code! 

Catch Chitika at OMMA New York

 

Advertisers! Are you ready for the holiday shopping season?

Let the most powerful blog network get your brand into the best of the blogosphere. Our interactive eMiniMalls will give you a unique opportunity to promote your products. Meet us at our booth # 130 to find out what OUR network of 15,000 bloggers could do for YOU!

OMMA NY, Hilton New York USA. September 24th-25th.

5 Cool things you didn’t know you could do with Chitika

1. Get Price Alerts Chitika | ShopLinc went mobile this year with a neat little feature that goes sale shopping for you. Receive a text message to your cell phone or an email when your favorite item goes on sale!

2. Win Chitika’s Creative Creations contest We are constantly browsing through our publisher network to find the best and most effective Chitika product integrations and award them prizes. Submit your site if you think you have what it takes & you could be our next winner!

3. Use your Chitika login as instant access to Shlogging.com Shlogging.com is Chitika’s user driven community dedicated to finding the best deals on and off the internet. As a member you can submit a deal you know about for others to Shlog or Flog, or find the best deals to use while shopping!

4. Be the first to know and test out new products Chitika wants your feedback! In Chitika SPHERE you can be part of the group of product testers and influential speakers of product development. FORUM THREAD: “TOP NEWS! What’s In It For You?”

5. Become a featured Chitika developer in our Developers Grove We want you in the developers spotlight! If you have developed, or need help finishing a widget design we can help. Download widgets for Word Press, Moveable Type, Joomla and Mambo and more!

Do you think Chitika should offer other cool features and services? Tell us! Comments are open. Or discuss any of these items in our forum, Chitika SPHERE.

Have some fun with this widget will ya?

Chitika | Owna

This interesting ad widget can be placed anywhere on your blog/website & most famously, on your Myspace page. Select your favorite product, pick your design and just copy and paste the code as you would anything else on your website or your blog . You don’t have to be a publisher to show this off on your site, but you will need to be a Chitika member to earn revenue from it, so sign up now. The Owna comes in 5 different styles (above the Owna is rotating through each).

Have a good idea for an Owna skin? SUBMIT YOUR IMAGE NOW!