Expert: Rosalind Gardner -NetProfitsToday.com
#3 of 30
About the Expert
As a pioneer in online affiliate marketing, we could think of no better individual to lend their wisdom on “Sell Without Selling” more than Rosalind Gardner. Rosalind Gardner is the owner of NetProfitsToday.com and has been doing business online since 1998. Prior to starting her venture she was an air traffic controller with no business or web programming experience. With focus, determination and persistence to learn the business, she was able to quit her day job and become a successful full-time online affiliate marketer in 2000. Rosalind’s knowledge and successes have been the subject of many articles in publications such as Six Figure Income and Revenue Magazine as well as her own best-selling book, The Super Affiliate Handbook.
I was kind of shocked when the nice people at Chitika asked me to blog on the topic of Learn to Sell, because although I’ve sold millions of dollars of products for my affiliated merchant partners each year for the past several years, I still don’t consider what I do as ‘selling’. Quite frankly, I hate being sold to and can only imagine that you feel the same about the steady barrage of product pitches that you see on sites and in your email. The point is to remember that our customers are likewise put off by the hype they too see every day, so it’s our job as online marketers to advise, recommend and endorse products rather than try to ‘sell’ them. The first step is to start from a friendly perspective by getting to know who your site visitors are and what they need and want through polls, surveys or direct request. Then prove that you understand and have empathy for their concerns by echoing their frustrations. Share a personal story of your own experience with a similar problem and tell them how you were able to solve that problem with the product you are about to endorse.
Above all, be honest. No product is perfect, so a 100% positive product endorsement will be met with skepticism and resistance by your readers. Therefore, be sure to point out any minor shortfalls and limitations. Alternatively, consider comparing and contrasting two different products to give your visitors a variety of options from which to choose. Finally, close your endorsement with an enthusiastic reminder of your thumbs up rating and a recommendation to buy the product. In a nutshell, take that salesman’s hat off and start talking to your visitors the same way you would if you were discussing a product you really like with a friend. That’s how to sell without selling. 🙂
Expert: Liew Cheon Fong, LiewCF
#2 of 30
About the Expert
Liew Cheon Fong, or LcF as he likes to be known, is author of LiewCF.com, one of the most popular blogs in South-East Asia. LcF is Malaysia’s first full-time blogger. A former professional programmer and webmaster, LcF courageously made the jump from hobby blogging to blogging as a full-time, successful career.
Today he enjoys working from home and spending time with his family as well as ever increasing popularity at liewcf.com with thousands of daily visitors and millions of hits per month. Chitika is pleased and honored to host this international blogger’s words of wisdom on crossing the chasm from part-time to full-time blogging.
I just finished reading John Wood’s “Leaving Microsoft to Change the World”, who made a life-altering decision to leave Microsoft and founded “Room to Read”, a non-profit organization that has established more than 3,000 libraries in the developing world. I am nothing to compare to John, but I also made a difficult decision which changed my life two years ago — becoming a full time blogger. Back in 2005, I was a small webmaster for a local cosmetic company who only blogged in the free time. My blogging income was as much as my job’s salary. The idea of quitting my job and becoming a full time blogger came to my mind. It was a hard decision. It was about quitting a stable job with fixed salary and bet on a new job with unknown income. As far as I know, nobody has done that before in Malaysia. I probably was the first full time blogger in Malaysia! I had no one to seek for advices or guides. However, I was only 25 year old and loan free. I had prepared enough savings for six months living as a backup.
My biggest risk would be failing the job as a full time blogger, wasted few months time, and back to 9-to-5 office job as a webmaster or programmer. I can handle it! My family members were not tech geeks. They did not even understand a “blog” nor “blogger”. I only told them that I will quit my job and work at home using Internet. Though my family did not understand what would I do after quitting my job, they still gave me their full moral support. Until today, my mother still does not understand what I am doing and how do I get checks every month! *grin* Family support was the most important to support my decision as a full time blogger. When I told my blog readers about my plan, I received generally good wishes and, of course, some negative voices. Some laughed at my poor English command. Some asked me to be realistic because blogging is not a job. There are always people to discourage your dream. Ignore them! After a month of consideration and planning, I handed over my resignation letter to my manager at August 18th, 2005, a day before my birthday. I became a freeman and a full-time blogger September 9th, 2005. The life as a full-time blogger is great! I have plenty of time for my family and freedom to go to anywhere at anytime. My current blogging income is few times more than the webmaster’s salary two years ago. But, I have gained a few more pounds since then. 😛 I proved that full time blogging is possible. Some bloggers, especially Malaysian bloggers, have been inspired and become a full time blogger too, or created their second income source. Cheers!
Expert: Chris Pirillo
#1 of 30
About the Expert
As one of the most entertaining and authoritative personalities on the Internet today, Chris Pirillo was our 1st choice to write on the topic of “Secrets of an Earlier Adopter Tech Entrepreneur.” Chris is the driving force behind Lockergnome, launched in 1996 as well as The Chris Pirillo Show, launched in 2005. In addition, he is the author of several e-books on consumer electronics and a monthly column in CPU Magazine. A writer, columnist, TV personality, radio show host, conference producer and web superstar, Chris does it all the while informing, empowering and entertaining his audience. We are thrilled to have him on board as our expert of the day.
Can’t stay long. Too busy trying new things. That’s what being an early adopter is all about, I guess. We use sentence fragments. Quite often. Too often. We also come up with “top ten” lists that appeal to people who have short attention spans:
1. Watch trends – big ones, not just the ones the media tells you to watch.
2. Watch friends – personal ones, not just Ross and Rachel.
3. Ignore the echo chamber – once everybody starts talking about it, you’ve already missed your chance for being an early adopter.
4. Stay up late – you’ll get more work done after hours than you ever will during the middle of the day.
5. Sell to buy – don’t go out and get a new gadget until you’ve sold your old one.
6. Go to conferences – you can’t be a player unless you get out of the house and play.
7. Try something new – if you think your current set of tools is good enough, quit now.
8. Send feedback – tell producers what you like, and what you don’t like.
9. Leave ’em hungry – don’t show all your cards.
Yeah, that’s nine. Want more? Cool. Subscribe to me. 😉
In celebration of our April Blogging Event: BLOG Bash play our “Match the Expert to the Title” game and enter to win a Nintendo Wii! Also, embed this game right on your site!
DON’T FORGET! APRIL 1st: BLOG Bash will be right here on the Chitika Blog!
Last week our optimizations expert Ryan, put on his pirate outfit and headed into second life to give out some optimizations tips. Well good news, he’s back for more! Catch Ryan here in Second Life, Friday March 30th 3pm EST.
Month of Expert Blogging Starts April 1st, 2007
We have invited the best of the blogosphere in house to take over the Chitika Blog for the month of April! A new post every day from 30 different guest blogging gurus!
You will not see any boring “blogging 101” posts! Enjoy tips and explore insights about a variety of unique and interesting topics like, “Dare to be Odd” and “Shopping and Blogging: How to make the marriage work.”
Subscribe to the BlogBash event by RSS
WED. MARCH 21st! AT 3pm EST!!!
We first started offering expert optimization tips for all Chitika users in Chitika SPHERE. Thousands of users have benefited from this so we decided to take the optimizations to another world we like to play in, Second Life. Click HERE for event details!
Have a Second Life account? Teleport right to the event location HERE!
ALL YOU NEED IS A COMPUTER. We will be attending right from our chairs here at the Chitika office and you can do the same from home! The all virtual show is for affiliate, search and interactive marketers. We are looking forward to meeting with other publishers and advertisers to chat about what Chitika has to offer!
Catch us at our booth March 20th-March 22nd, 9-6pm EST.
7,000+ advertisers, publishers, agencies, merchants, networks and search marketers will be both exhibiting at and attending this show! It’s FREE! So stop by, say hi & if you can, stick around for the live presentations.
WHERE YOU ARE REWARDED FOR YOUR CREATIVITY! Chitika Creative Creations is a new contest we started in February, 2007 to reward all of you who have some pretty cool Chitika ad integrations! We have been shuffling through our 12,000+ publisher network on the lookout for the best integrations and in the meantime we invited everyone to submit theirs if they thought they had what it takes to be a winner. Turns out, you did!
The second winner of Chitika Creative Creations is: www.froomb.com! Froomb.com is, “Saving the world. One deal at a time” by offering a really cool “deal of the day” directory for all of you shopping lovers!
“I have integrated a number of Chitika eMiniMalls in such a way that they appear to be part of the content rather than ads. The approach has done very well for me.”
And we couldn’t agree more!
GIVE YOUR CHITIKA ADS DOUBLE EXPOSURE IN EACH POST I have noticed that some bloggers will place their entire blog post on the main page of their blog not realizing that this only gives you one place for an eMiniMalls or RPU unit.
SOLUTION. Place half of the article on the main page and provide the full article on the next page. This simple technique gives you two places to put an ad unit & increases your chance a visitor will see, and click through.