On January 31 from 6 PM – 9 PM, Chitika will host an Open House at our Westborough, MA headquarters, recently featured in The Boston Globe and on NECN for our innovative approach to office design and work/life balance. This special event will bring together the area’s top tech talent, individuals interested in math, economics and statistics, Chitika recruiters and hiring managers, allowing candidates the opportunity to learn about Chitika’s 20+ current openings first hand.
Tonight Chitika CEO Venkat Kolluri will be presenting at the WPI Venture Forum. Venkat will be discussing the challenges and experiences of entrepreneurship and how these things have helped him to bring Chitika to where it is today. The event will take place from 6:30-8:30 PM, with doors opening for networking at 5:30. The venue is located in the Odeum Room on the 3rd floor of the WPI Campus Center.
At Chitika, we love to welcome the holidays by decorating the office and bringing in treats to share. We also take the opportunity to participate in holiday giving, one of the most important elements of the holiday season. This year Chitika worked with Timothy’s Toy Box, a charity local to our corporate headquarters, to help spread the holiday cheer among a group of children who may not receive gifts this year without donations.
The success of our recently released Chitika Apps has been tremendous! Publishers are reporting up to 20% increases in ad revenue by using our newest ad units. That’s why we’re even more excited to introduce our latest App – Chitika Linx!
As we approach the new year, marketers and consumers alike are asking the question of whether or not we are entering a “mobile-first” world. For years, data companies have been predicting and measuring the massive shift from desktop to mobile, and with the recent explosion of new (affordable) smartphones and tablets, that shift is happening at a more rapid pace than ever before.
Matt Kojalo, GM of Chitika’s Mobile Advertising division, recently spoke at ISB Digital Summit 2012 , held November 9th and 10th in Hyderabad, India. Conference attendees discussed and explored various business models and how they work across a range of digital companies, digital publishers, advertisers and the intermediaries in the digital media value chain. While visiting India, Matt and mobile-team member Gui, had the opportunity to work alongside members of the Chitika mobile team at our India office, also located in Hyderabad.
Chitika Insights, the research arm of Chitika, is constantly putting out studies that take a close look at industry trends. We’re always trying to keep ahead of the curve, and we love to put out content that is not only industry relevant, but relevant to our publishers as well!
In the past year, Chitika Insights has taken off as one of the tech industry’s top sources for data, including our market share reports, web browsing trends, and more. Recently, Chitika Insights was featured in “Social Media Marketing All-In-One for Dummies,” published Friday, November 6th.
We’re always looking for new ways to earn our publishers more money. This week, we launched a new referral program to do so! In addition to the links you know and love, we have released 4 new banners units to help boost your revenue through your site traffic – check this one out below: The Referral Rewards program is a great way to earn extra revenue from your Chitika account without much effort. There is no limit to the number of publishers you can refer, and you will earn 10% of each publisher you refer’s income for the first 15 months they have a Chitika account, without affecting their income at all! Chitika takes a cut out of its own profits to encourage our users to refer new publishers. The new referral banners and link can be found under the “ad setup” tab within your Chitika account. Aside from the new banners and your customized referral link, the Chitika ads displayed already include a customized referral link in the bottom right corner. This actually links to the publisher signup page complete with your unique referrer ID. Our referral rewards program is not limited to those publishers running our ads – you can open a Chitika account with the intent of only referring new publishers, and still earn the same benefits. Publishers who are using the referral program have seen great results – check out this post from a few months back in which Jeremy Schoemaker (a.k.a “Shoemoney”) highlights his success with the program here.
We’re always getting great feedback on how great the referral program is, and we expect our new banners to increase publisher revenue even more! Click here to log in and grab your new referral banners today.
This past Saturday, Chitika hosted a game-athon fundraiser to raise money for the Boston Children’s Hospital through the Children’s Miracle Network. The gaming marathon, put on by Extra Life, is held annually across the US by Children’s Miracle Network Hospitals. The event was a great success, raising over $1,300 for the cause. Over 30 people brought their game faces to the Chitika offices Saturday, where they took part in interactive games throughout the entire day, including table tennis, various board games, card games, video games, and more! The Children’s Miracle Network raises funds for children’s hospitals across the country, and money is raised locally to be used toward the designated local hospitals. Thousands of children are treated at these hospitals every year, regardless of their family’s ability to pay. You can visit their website by clicking here. A great time was had by all, and we look forward to working with the Charity in the future. Keep an eye out for more Chitika Charity Events, and if you have any ideas for organizations we should support, let us know in the comments section below!