Microsoft Surface Usage Continues to Grow Following Surface 2 Release


In Chitika Insights’ previous report on the Microsoft Surface RT, data pointed to a substantial growth in the device’s North American usage share following a price decrease in mid-July. In this latest analysis, Chitika Insights found that usage of Microsoft’s latest tablet device, the Surface 2, experienced some notable growth in the month following its North American release on October 22, 2013. Additionally, Surface tablet usage share as a whole continued to rise from October through November.

How CTR Varies by Referring Webpage


For website owners looking to monetize their online presence, generating traffic to a particular webpage is the often the first step towards attaining that goal. Following that and other initial hurdles towards attracting a growing online audience come the nuanced aspects of improving ad click through rates (CTR) on each webpage. To quantify this issue, Chitika Insights examined ad click activity across the entire Chitika network, breaking the results down by referring domain (e.g. Google, within the site, an outside site, etc.)

Motorola Analysis: North American Usage Share Closing in on HTC – Moto X Growth Steady


Moto X was released in August 2013 and is largely regarded as the first new, flagship-type Motorola device since the company was acquired by Google in 2012. Subsequent growth in terms of Web usage has followed Moto X’s release, with a steady increase in Web traffic share over the month of October 2013. Chitika Insights also examined the share growth of Motorola smartphone Web traffic in North America, which also shows a steady increase in the Web usage share.

Microsoft Surface RT Usage Share Rises Significantly Following Price Drop

Microsoft Surface RT Growth.png

Released back in October 2012, Microsoft Surface RT was the computing giant’s first major attempt at designing its own hardware. In terms of usage, Chitika Insights had found that Surface RT users generated only 0.5% of all North American tablet Web traffic in June 2013. However, subsequent price cuts on the device beginning in July look to have substantially improved the device’s fortunes in this area, as the share of tablet Web traffic generated by Surface RTs nearly doubled following the promotion’s rollout.

UPDATE: OS X Mavericks Adoption Reaches 11.8% Five Days Following Public Release


Five days following OS X Mavericks’ public release, OS X Mavericks users were generating 11.8% of North American OS X Web traffic. This substantially surpasses the adoption rate of OS X Mountain Lion in the same time period, as Mavericks’ predecessor took over a month to cross the 10% threshold.

Third Quarter End Tablet Update: iPad Usage Share at 81%, Other Tablets See Share Increases

Third Quarter(1).png

iPad users still generate 81% of all tablet Web traffic within North America, and while this is a three percentage point share drop since Chitika Insights’ June 2013 study on the tablet market, share gains have been spread out across various manufacturers. Also in this latest tablet report, Chitika Insights sought to examine how usage of iPads and Android tablets varied by the time of day. Interestingly, despite the aggregate differences in usage volume, the hourly behavior of both respective sets of users is remarkably similar.

Three-Week Analysis: iPhone 5 Models Account for 40.6% of North American iPhone Web Traffic

Share of North AMerican iPhone Traffic.png

Apple’s launch of two new iPhone models on September 20, 2013 was the company’s latest salvo in the smartphone market. Initial domestic sales estimates for both the iPhone 5S and iPhone 5C have been positive, and based on the latest usage figures, the releases have already made a significant impact on the iPhone ecosystem.

Impact of Google Result Position on Online Ad CTR

CTR_ Referring Google Results Position.png

In June 2013, Chitika Insights published a study examining the value of each Google result position. Analysis of the study data revealed that the first position on an average Google search engine result page (SERP) garnered about 33% of Google search traffic. However, as part of Chitika Insights’ latest study examining the advertising implications of the earlier data set, it was found that visitors who got to a site via clicking on the first position in a Google SERP exhibit dramatically low ad click-through-rates (CTR) on the subsequent website.