May Tablet Update: iPad Usage Share Hits 5-Month High

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Apple users are still prolific when it comes to tablet Web browsing, while Amazon’s Kindle Fire and Samsung’s Galaxy Tablet families remain in second and third place, respectively. Apple’s iPad usage share increased in May 2013 after a slight dip in April 2013, making its present Web usage share (82.4%) the highest since the beginning…

Apple CEO Tim Cook Validates Chitika Data in WWDC Keynote

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Chitika statistics match those included in address to Apple developers at WWDC 2013. Apple’s inclusion of these measurements underscores the value of usage figures in today’s computing environment. For any person who has attended or watched an Apple event in the past, it’s evident that the company’s leadership loves referencing statistics during presentations. As part…

6-Month Comparison: iPad and Samsung Galaxy Tab Web Usage Rates

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Samsung Electronics held its earnings call on Friday, April 26th, 2013. The Korean manufacturer had already posted its earnings guidance in advance of the call, sporting a quarter-over-quarter 50% growth in operating profit, and $40 billion growth in revenues since last year – both beating analyst estimates. With the tablet market being a high growth…

March Tablet Update: iPad Usage Share Rises for First Time Since December, Now at 81.9%

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The mobile marketplace continues to grow as tablets become increasingly popular for their functionality, convenience, and portability. As part of its monthly update on the subject, Chitika Insights examined the current distribution of Web usage among leading tablet devices at the conclusion of March 2013. For comparative purposes, tablet usage shares are all mapped against…