Apple users are still prolific when it comes to tablet Web browsing, while Amazon’s Kindle Fire and Samsung’s Galaxy Tablet families remain in second and third place, respectively. Apple’s iPad usage share increased in May 2013 after a slight dip in April 2013, making its present Web usage share (82.4%) the highest since the beginning of 2013.
In the three years since Apple’s iPad became the first modern Web-enabled tablet available in the U.S., the tablet market has maintained a steady rate of growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the iPad has remained king since its launch, other devices have been gaining in popularity among users.
Samsung Electronics held its earnings call on Friday, April 26th, 2013. The Korean manufacturer had already posted its earnings guidance in advance of the call, sporting a quarter-over-quarter 50% growth in operating profit, and $40 billion growth in revenues since last year – both beating analyst estimates. With the tablet market being a high growth sector for both Samsung and chief rival Apple going forward, Chitika Insights looked to compare each company’s share of the overall marketplace over the past six months.
The mobile marketplace continues to grow as tablets become increasingly popular for their functionality, convenience, and portability. As part of its monthly update on the subject, Chitika Insights examined the current distribution of Web usage among leading tablet devices at the conclusion of March 2013. For comparative purposes, tablet usage shares are all mapped against shares observed over the previous three months.