Last Thursday, Chitika was honored by the Boston Business Journal at the Ritz Carlton in Boston as a finalist for one of Massachusetts' Healthiest Employers of 2013.
At Chitika, our goal is to make site monetization as easy and effective as possible for our publishers. Now, using Chitika ads on WordPress is easier than ever with the release of our Chitika WordPress Plugin version 2.0. With over 27,000 downloads and a 4.6 out of 5 star rating, our plugin is more efficient than ever at making sure our publishers earn the most revenue possible with Chitika ads.
Big Data is exploding into the tech world as a cornerstone of the industry; not just in the US, but across the world. This past Thursday, Chitika CEO Venkat Kolluri spoke at the International Workshop of Data Analytics and Applications at the Birla Institute of Technology & Science (Goa Campus) in India.
The Boston Business Journal recently announced Chitika as a finalist in their annual "Healthiest Employers Program." Chitika is among the top 15 employers in Greater Boston nominated for the award.
Over the last year, Chitika has been working hard to build our health and wellness program, starting with the addition of our "Performance Zone", which opened last spring.
The advertising industry is one of the most fast-paced, dynamic industries around today. With revolutionary changes in online advertising, social media, and mobile occurring daily, it can be hard for for businesses to prioritize their marketing strategies (both online and offline). Industry-wide, it is clear that mobile is set to have an explosive year in 2013, with many developments in mobile advertising and mobile web benefitting businesses due to the importance that is placed on geo-targeting/location-based apps and services.
It's not every day you get to work alongside the nation's youngest African American engineer, but at Chitika, we are lucky to every day! 20 year old Brittney Exline, one of our rock star Engineers, has been knocking down barriers for as long as she can remember. Brittney completed high school at the age of 15 and went on to attend the University of Pennsylvania where she majored in Computer Science and minored in psychology, classical studies, and math, so it was no surprise to us that she was featured this past Friday on Washington Post's The Root and ABC News blog The Grio.
Real Time Bidding has seen huge growth in the past 3 years, with the RTB approach to bidding dynamically on impressions increasing from 4% of display spending to 13%. Last week, Mike Oullette, Head of Chitika’s Real Time Trading Desk Division, attended the OMMA RTB conference in New York. Our Real Time Trading Desk Division has a lot planned for the year, so be sure to stay tuned to keep up with our latest RTB offerings! Check out Mike’s take-home points from the conference below.
As an online ad network, it's our job to help you make money from your website. With Chitika, making money IS as easy as copy and pasting ad code onto your website, but there is much more you can do to ensure you are making the maximum possible revenue. In the past year, we've written a variety of different blog posts on how you, as a publisher, can optimize your website and ads to hit it out of the park when it comes to ad revenue. Check out the posts below and get your site into tip top shape this week!