On January 31 from 6 PM – 9 PM, Chitika will host an Open House at our Westborough, MA headquarters, recently featured in The Boston Globe and on NECN for our innovative approach to office design and work/life balance. This special event will bring together the area’s top tech talent, individuals interested in math, economics and statistics, Chitika recruiters and hiring managers, allowing candidates the opportunity to learn about Chitika’s 20+ current openings first hand.
Tonight Chitika CEO Venkat Kolluri will be presenting at the WPI Venture Forum. Venkat will be discussing the challenges and experiences of entrepreneurship and how these things have helped him to bring Chitika to where it is today. The event will take place from 6:30-8:30 PM, with doors opening for networking at 5:30. The venue is located in the Odeum Room on the 3rd floor of the WPI Campus Center.
At Chitika, we love to welcome the holidays by decorating the office and bringing in treats to share. We also take the opportunity to participate in holiday giving, one of the most important elements of the holiday season. This year Chitika worked with Timothy's Toy Box, a charity local to our corporate headquarters, to help spread the holiday cheer among a group of children who may not receive gifts this year without donations.
The success of our recently released Chitika Apps has been tremendous! Publishers are reporting up to 20% increases in ad revenue by using our newest ad units. That's why we're even more excited to introduce our latest App - Chitika Linx!
As we approach the new year, marketers and consumers alike are asking the question of whether or not we are entering a "mobile-first" world. For years, data companies have been predicting and measuring the massive shift from desktop to mobile, and with the recent explosion of new (affordable) smartphones and tablets, that shift is happening at a more rapid pace than ever before.
Matt Kojalo, GM of Chitika's Mobile Advertising division, recently spoke at ISB Digital Summit 2012 , held November 9th and 10th in Hyderabad, India. Conference attendees discussed and explored various business models and how they work across a range of digital companies, digital publishers, advertisers and the intermediaries in the digital media value chain. While visiting India, Matt and mobile-team member Gui, had the opportunity to work alongside members of the Chitika mobile team at our India office, also located in Hyderabad.
Chitika Insights, the research arm of Chitika, is constantly putting out studies that take a close look at industry trends. We're always trying to keep ahead of the curve, and we love to put out content that is not only industry relevant, but relevant to our publishers as well!
In the past year, Chitika Insights has taken off as one of the tech industry's top sources for data, including our market share reports, web browsing trends, and more. Recently, Chitika Insights was featured in "Social Media Marketing All-In-One for Dummies," published Friday, November 6th.
We're always looking for new ways to earn our publishers more money. This week, we launched a new referral program to do so!
This past Saturday, Chitika hosted a game-athon fundraiser to raise money for the Boston Children’s Hospital through the Children’s Miracle Network. The gaming marathon, put on by Extra Life, is held annually across the US by Children’s Miracle Network Hospitals. The event was a great success, raising over $1,300 for the cause. Over 30 people brought their game faces to the Chitika offices Saturday, where they took part in interactive games throughout the entire day, including table tennis, various board games, card games, video games, and more!