Chitika made front page news today in the Worcester Business Journal, where CEO Venkat Kolluri and GM of Chitika's Mobile Division, Matt Kojalo, were both interviewed on Chitika's focus shift toward the rapidly-growing mobile ad world. The article, "Growing Smartphone Ecosystem Creates New Jobs, Ventures," by Matt Pilon, focuses on the businesses in central Mass that are popping up and thriving amidst the booming smartphone market.
Happy Friday everyone! We get a lot of questions on how to drive traffic to websites. Since our ads are search targeted, that makes sense - the more traffic, the better! There are a lot of great posts on the net that will teach you how to do this - a quick search on SEO will turn up a ton of results. This post from About.com has a lot of great tips (15 of them!), some of which we have briefly summarized below - and added some of our own.
Chitika will be hosting a happy hour at the T.R.A.F.F.I.C Conference in Fort Lauderdale, which is taking place this weekend from October 7th to October 10th. The conference is being held at the Ritz Carlton, and representing Chitika will be Vik Chhabra, Director of BizDev. To get more details on the happy hour, contact Vik either via email at email@example.com, or via twitter, @Vikc. Chitika's Happy Hour will take place Monday night at 7pm in the Ritz Carlton lobby bar. If you monetize your domains, talk to Chitika - where data drives ad revenue.
We are excited to introduce our new ChitikaApps, which will enhance the way users experience ads on your site and allow you to generate maximum revenue with your Chitika account.
One of the most frequently asked questions we get here at Chitika is, "What's it like to work there" and more importantly what is it that we do exactly? Well, we have your answers in the form of our newly redesigned Careers page! We wanted to show the world what life is like inside Chitika, who our people are, and what types of projects you could find yourself working on. What Chitika perks are our favorite?
As we race through September with new product developments and record-breaking Insights reports, we haven't forgotten the importance of our hiring initiative. More specifically, the future Chitikans that have just started class this month! To kick off our recruiting efforts in the college world for the class of 2013, we will be attending WPI's Fall Career Fair on September 19th from 1pm-5pm. So, to the tech geeks, math nerds, and science whizzes of WPI - we're looking for you! Chitika is always on the hunt for fresh talent.
As we move through 2012, we're always thinking of ways to improve what we currently offer. From our products to our perks, we like to incorporate innovative, never-been-done ways to give us an edge over the competition. Most recently, we've implemented our new Wednesday Start Date program for new hires. So what is the Wednesday Start day all about? Most people have their last day at their old job on a Friday, and are expected to report into work at their new job the following Monday morning.
We're super excited to announce that Matt Kojalo has joined Chitika as the GM of our quickly-growing Mobile Advertising Division. Matt comes to Chitika with over 15 years of experience working with a range of companies - from small startups to national mobile operators and large-scale international advertisers. Prior to joining Chitika, Matt was the VP of Global Advertising at Poynt, where he secured and monetized worldwide advertising opportunities for the company. He has also previously held the position as VP of Biz Dev at MocoSpace, the largest mobile gaming community in North America.
At Chitika, innovation is something we are able to successfully incorporate into all aspects of our company. You've heard about our unique office atmosphere, but it's important not to forget about who we are - a data analytics company and online ad network. In Sunday's Worcester Telegram & Gazette, Jon Towne, correspondent, detailed Chitika's ahead-of-the-curve approach to Mobile Advertising and how we use location and interest-based targeting to effectively deliver high-performing ads.