Feeling stuck with low CTR and CPA on your Ad spend? Skip the headache and let usability A/B testing show you why users are not clicking on your ads. Just like that, optimizing your ad copy and conversion became the easiest part of your day.
Usability A/B testing is a method of user research that helps you gain feedback and insight into why your customers are not clicking on your ads. It is commonly used to optimize ads by comparing between two variations (A and B).
Participants are given two variations of your ads (A and B), and asked to answer a simple question. They choose one of the variations and provide an explanation for their choice. The feedback and insights give you key changes you need to make to your ad copy to improve CTR and CPA.
Usability A/B testing is suitable to improve CTR and CPA by incorporating user feedback and insights.
This includes answering questions like:
1. Which ad is more appealing to users?
2. Why would a user not click on the ad?
3. Which ad copy is easier to understand?
4. Why is an ad not trustworthy?
"Our client was able to decide between two ad creatives within hours. We saved time and cost – without expensive traditional A/B testing."
Dr. Venkat Kolluri, CEO, Cidewalk