May Tablet Update: iPad Usage Share Hits 5-Month High

May Tablet Update: iPad Usage Share Hits 5-Month High

  • 24 June 2013

Apple users are still prolific when it comes to tablet Web browsing, while Amazon’s Kindle Fire and Samsung’s Galaxy Tablet families remain in second and third place, respectively. Apple’s iPad usage share increased in May 2013 after a slight dip in April 2013, making its present Web usage share (82.4%) the highest since the beginning of 2013.

To determine the distribution of Web usage among tablet devices for the month of May 2013, Chitika Insights sampled tens of millions of U.S. and Canadian tablet online ad impressions running through the Chitika Ad Network. The data used within the most recent analysis was drawn across the time frame of May 15 to May 21, 2013, and data for previous months was collected from the Chitika Insights’ March and April tablet market share reports, respectively.

Chitika Insights Graph: May Tablet Update

As can be seen on the graphs above, Apple’s iPad claimed 82.4% of North American tablet Web traffic, an overall share jump of 1.4% since January. Additionally, despite a month-to-month decline of 0.9% in overall share – users of Amazon’s Kindle Fire still generate the second most tablet Web traffic in North America, with a usage share of 6.5%. The Samsung Galaxy family of tablets claim third place, holding steady at 4.7% of U.S. tablet usage share.

While there are a number of players in the tablet marketplace, Apple clearly dominates the market, and managed to increase its usage share lead this past month. This rise could be due to increased sales of refurbished iPad models in advance of the expected fall release of the next iPad, which would have impacted share figures across the board.