Welcome to Chitika Insights

When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.

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UPDATE: North American Android Web Traffic Distribution: Samsung Share Surpasses 55%

  • 6 March 2014

In the context of its device sales and marketing budget, Samsung can reasonably be seen as the biggest fish in the Android pond. The Korean company saw its device sales continue to climb as 2013 came to an end, and while analysts see its prospects in emerging markets being more tenuous, North American Web usage statistics make it abundantly clear that Samsung is dominating the U.S. and Canadian Android ecosystem.

UPDATE: iOS 7.0.6 Adoption Climbs to 25.9% in North America

  • 26 February 2014

To provide an even more current view of the progress of iOS 7.0.6, Chitika Insights examined overall iOS version distribution as of Tuesday, February 25. iOS 7.0.6 users now generate close to 26% of total iOS-based North American Web traffic. This represents a near 13 percentage point increase in share since our previous study period two days prior.

Five-Month Usage Study: Chrome OS Drives 0.2% of North American Desktop Web Traffic

  • 20 February 2014

Devices running Google’s Linux-based Chrome OS are some of the most affordable laptops and desktops on the market, typically costing under $400. While the profile of Chromebooks/Chromeboxes and their potential for PC market disruption looms large in the industry, even prompting a TV ad response from Microsoft, usage statistics point to the devices making a minimal impact in North America more than two years following their market debut.

Tablet Hourly Usage Study: iPad Dominates, Surface Users More Active During Working Hours

  • 12 February 2014

Microsoft has positioned its Surface tablets as devices more fit for work activities as compared to those from other manufacturers. The question remains though, are Surface tablets actually being used in work settings more so than iPads or other tablets? Based on North American usage data, the answer is yes –Surface users generate a slightly greater share of their total Web traffic during working hours as compared to iPad or Android tablet users. However, in terms of raw traffic volume, iPad and Android tablet users lead the pack at all hours of the day, and usage patterns among all tablets remain relatively similar overall.

Motorola Status Report: 53.1% of North American Motorola Smartphone Web Traffic from Droid Razr Devices

  • 4 February 2014
After helming the positive turnaround of IBM’s PC business, Lenovo is hoping to build upon Motorola’s recent innovations and gain a significant foothold in the smartphone market. Already, analysts have pointed to Lenovo’s acquisition instantly having made the company the world’s third-largest smartphone manufacturer. Yet, despite some positive signals, Web usage statistics point to Motorola having several hurdles to overcome in order to pose a serious challenge to Apple and Samsung within North America.

First Quarter 2014 Tablet Update: Major Tablet Brands See Biggest Year-over-Year Gains

  • 27 January 2014
Within North America, tablet usage figures directly following Christmas pointed to a surging Amazon and Microsoft, but as expected, Web usage share changes observed directly following the holiday did moderate as North American users went back to a more traditional week, and a correspondingly more typical level of browsing activity. Through a comparison of the below January numbers with what we observed in our last quarterly tablet update study this past fall, a clearer picture emerges as to how the larger tablet usage environment has truly changed. With the glut of new devices now in the hands of consumers – which tablet manufacturers are seeing their devices used more frequently by their new owners?

Samsung Status Report: Galaxy S III & IV Users Generate 57.7% of Samsung Smartphone Web Traffic in North America

  • 14 January 2014
Next to Apple, Korean-headquartered Samsung has perhaps realized the biggest benefits from the growth of the mobile marketplace. Within North America, Samsung smartphones represent the largest single Android manufacturer traffic source, and its share of tablet Web usage ranks behind only Apple and Amazon. In Chitika Insights’ latest study examining how Samsung Web traffic breaks down by device, it’s clear that despite Samsung’s wide range of offerings, there are a few notable points of strength in its device lineup.

Holiday Mobile Progress Report: iPhone, Kindle, Surface Biggest Winners of Holiday Season

  • 2 January 2014
This past holiday season represented the cap on yet another banner year for the sales of mobile devices, and subsequent usage figures exemplify this flurry of activity. After examining changes in North American Web traffic share, we found that Amazon and Microsoft had the most promising holiday seasons within the tablet marketplace while Apple was the only manufacturer to gain usage share amongst all major smartphone competitors.

North American Microsoft Surface Usage Rises Sharply, Surpasses Barnes and Noble Nook

  • 27 December 2013
Chitika Insights’ last report on the Microsoft Surface observed steady, moderate usage share growth for the tablet family within North America. Since that time, retailers like eBay and Best Buy unveiled temporary discounts on the Surface RT model, and our most recent usage statistics point to a substantial usage share boost for the tablet around the sale dates. This recent growth has resulted in Microsoft Surface Web usage surpassing that of Barnes and Noble’s Nook, making it the fifth-largest tablet traffic source in North America behind Apple, Amazon, Samsung, and Google.


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