Insights

Welcome to Chitika Insights

When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.

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The Value of Google Result Positioning

  • 7 June 2013
Chitika Insights - The Value of Google Result PositioningAn analysis: How are clicks from Google impacted by Google result rank?

Being the top Google result for a key word or phrase is often seen as a tremendous achievement, but maintaining that spot isn't easy. Since Chitika Insights’ last report about the value of Google result positioning, the site's search algorithm has changed hundreds of times. With these changes in mind, the Insights team sought to update our Google result valuation statistics, looking to quantify what each spot on a Google results page is worth in terms of traffic from the search engine.

April Tablet Update: Samsung Galaxy Tablets Show Continued Growth

  • 24 May 2013
Chitika Insights April Tablet Update

In the three years since Apple’s iPad became the first modern Web-enabled tablet available in the U.S., the tablet market has maintained a steady rate of growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the iPad has remained king since its launch, other devices have been gaining in popularity among users.

Job Searching: Impact of Browsers Across the U.S.

  • 22 May 2013

Chitika Insights Infographic: Job Searching, Impact of Browsers Across the U.S.Employment and job searching have long been hot topics in our world, and more and more jobs are being found and acquired through online searches. It has been found that the unemployed persons who look for work online are reemployed 25 percent faster than the comparable workers who do not search online. Leveraging its extensive network of online sites, Chitika wanted to analyze how job searching rates varied by location, as well as if a person’s likelihood to search for jobs online was influenced by their browser choice.

Adoption Comparison: HTC One and Samsung Galaxy S IV

  • 8 May 2013
Chitika Insights Adoption Comparison: HTC One and Samsung Galaxy S IVWith rave reviews of HTC’s newest smartphone, the HTC One, continuing to populate the Web, some analysts are predicting the device will dramatically improve the company’s long-term prospects after several years of receding market share. HTC’s most prominent competitor within the North American Android marketplace, Samsung, also recently released its own new smartphone model, the Samsung Galaxy S IV. With both Samsung and HTC largely eyeing the same target market, Chitika Insights looked to explore the initial adoption rates of both devices to quantify the early market progress of each smartphone.

6-Month Comparison: iPad and Samsung Galaxy Tab Web Usage Rates

  • 26 April 2013
Chitika insights 6 Month Comparison, iPad and Samsung Galaxy Tab Samsung Electronics held its earnings call on Friday, April 26th, 2013. The Korean manufacturer had already posted its earnings guidance in advance of the call, sporting a quarter-over-quarter 50% growth in operating profit, and $40 billion growth in revenues since last year – both beating analyst estimates. With the tablet market being a high growth sector for both Samsung and chief rival Apple going forward, Chitika Insights looked to compare each company’s share of the overall marketplace over the past six months.

March Tablet Update: iPad Usage Share Rises for First Time Since December, Now at 81.9%

  • 18 April 2013
Chitika Insights March Tablet Update: iPad Usage Share Rises for First Time Since DecemberThe mobile marketplace continues to grow as tablets become increasingly popular for their functionality, convenience, and portability. As part of its monthly update on the subject, Chitika Insights examined the current distribution of Web usage among leading tablet devices at the conclusion of March 2013. For comparative purposes, tablet usage shares are all mapped against shares observed over the previous three months.

Two Weeks Following U.S. Debut, BlackBerry Z10 Users Generate 5.3% of all North American BlackBerry Traffic

  • 16 April 2013
Chitika Insights BlackBerry Z10 Adoption Update BlackBerry 10, the latest operating system from BlackBerry, formerly known as Research in Motion, is the company’s most ambitious attempt to match the functionality of Apple- and Google-powered smartphones after years of receding market share. The operating system made its Canadian debut on February 5th, 2013 in the form of the full-touch BlackBerry Z10 – one of two BlackBerry 10 smartphones unveiled as part of the operating system’s launch event on January 30th. The Z10 then made its U.S. debut on the AT&T network March 22nd, 2013, before subsequent roll outs to Verizon and T-Mobile in the following weeks. To get a view into the operating system’s initial progress, Chitika Insights conducted a study examining the BlackBerry Z10’s impact on North American BlackBerry Web usage in the days since its release.

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