Welcome to Chitika Insights
When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.
Being the top Google result for a key word or phrase is often seen as a tremendous achievement, but maintaining that spot isn't easy. Since Chitika Insights’ last report about the value of Google result positioning, the site's search algorithm has changed hundreds of times. With these changes in mind, the Insights team sought to update our Google result valuation statistics, looking to quantify what each spot on a Google results page is worth in terms of traffic from the search engine.
In the three years since Apple’s iPad became the first modern Web-enabled tablet available in the U.S., the tablet market has maintained a steady rate of growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the iPad has remained king since its launch, other devices have been gaining in popularity among users.
Employment and job searching have long been hot topics in our world, and more and more jobs are being found and acquired through online searches. It has been found that the unemployed persons who look for work online are reemployed 25 percent faster than the comparable workers who do not search online. Leveraging its extensive network of online sites, Chitika wanted to analyze how job searching rates varied by location, as well as if a person’s likelihood to search for jobs online was influenced by their browser choice.